By both means that are legal physical violence, from copyright infringement and desecration (Kuldova, 2016b). Outlaw bikers, for instance the iconic Hells Angels MC with regards to trademarked “death head, ” openly think about the spots or logos they wear to their vests and tattoo on by themselves as sacred. If one were to desecrate the logo, make enjoyable from it, copy it or touch it inappropriately, one is up for trouble. I really do maybe perhaps not want to visit here into information concerning the biker that is actual, that I have actually described elsewhere (Kuldova, 2016b, 2018). Rather, i must concentrate on the relationship for the bikers for their patches that are sacred that will be instructive for the conversation of fetishism. The spot embodies the values for the bikers; this is the materialization of the brotherhood ideology, codes of honor and alternative legal structures. The former president of Hells Angels Maryland, captured the power of the patch in the following manner in a TV documentary, Outlaw Bikers, John Real
I happened to be the talk associated with city, among the best dudes, we had been initiated as Hells Angels, day that is best of my entire life,
Just when I changed that patch we became this monster, from simply the coat we wore. That patch is put by me on and I paid the purchase price. We ultimately got arrested, We sooner or later got charged … We fundamentally destroyed every little thing We owned, as a result of that area, but i might accomplish that once once again tomorrow. (Winterhalder et al., 2010)
The spot isn’t just an embodiment for the biker value system that acts the reproduction and expansion associated with team, or simply a desired brand name in its right, improved by pop-cultural mystique (think about The crazy One with Marlon Brando or Sons of Anarchy), but additionally collectively it may be viewed as a totem of this particular biker clan. But for a individual degree, for all it approximates more a fetish compared to a totem, whether or not collectively provided – it really is tattooed regarding the epidermis, used regarding the human anatomy, hanged across the neck, adorning nearly every product used, not forgetting the motorcycles. ( The question that is interesting would additionally be: just exactly just How could it be that the exact same item becomes a fetish for differing people, and perhaps for various reasons, and certainly will a subculture make a fetish, which fills various lacks for the people, with all the fetish being shared, the reason why because of its fetishization being different? ) The club insignia is just a fetish in its right, an item with a transformative energy, an object that interpellates individuals into action, both collectively and separately. But unlike when you look at the aforementioned situation, the interpellation is commonly recognized, celebrated and ritually reproduced. Just Exactly What Pietz referred to as:
The subjection associated with the body that is humangiven that product locus of action and desire) towards the impact of specific significant product objects that, although cut off through the human body, work as its controlling organs at a particular moments (Pietz, 1985, p. 10).
The spots demand particular actions from their wearers, from behaving like brothers to respect that is showing one another and after the interior rules regarding the team.
Similar to within the above instance associated with the clothes that embody the ideology of Indian nationalism, the patched vests, too, are a definite materialization and reification of an ideology. The wearers objectively, materially, reproduce this ideology, irrespective of what they may think internally by wearing these vests. Up to now, the structure is hence exactly like the aforementioned, so we could nevertheless state that the charged power associated with spot will not reduce against better knowledge, particularly the fact they understand perfectly that in the long run the spot is merely an item of material. Ergo, we’re able to nevertheless say that the spots work well exactly as a result of this better knowledge (Pfaller, 2014). We have to maybe not genuinely believe that the outlaw bikers naively believe a bit of fabric possesses redtube brasil very nearly magical abilities, and yet we realize they are happy to fight, and also destroy, if somebody dares to desecrate their sacred area – indeed, as an honor tradition where appearances matter, there was wonder that is littleKuldova, 2018). A recent event that occurred in Germany additionally shows us they are playing around in “Support 81” tees because of the text “Red Army 81 Cologne aids Hells Angels. Which they clearly understand better: the soccer team SV Gremberg regarding the regional unit (Kreisliga C) had been planning to play against Leverkusen with regards to ended up” Leverkusen felt intimidated, and also afraid, refusing to try out in the beginning; others stated it was a scandal to commercially let Hells Angels endorse a club. The response of this Hells Angels over the social media marketing was: “Do these individuals think that a bit of cloth, a T-shirt, can intimidate anybody, really? ”